Webinar: Behind the Scenes of Writing a Case Study: Moving the Nascent Air Taxi Industry Closer to Take Off

NOTE: This webinar will occur from 7:00 PM - 7:45 PM Paris Time

Join Professor Navid Mojir and Yann De Vries as they discuss Professor Mojir’s recent case study on Lilium, a German company developing electric vertical takeoff and landing aircrafts that can be used to offer air taxi services.

Lilium went public in September 2021, raising more than $800 million. While the management is confident about the design of the company's latest seven-seater aircraft, they are still grappling with the choice of business model. Lilium has three options. First, it can offer air mobility services to passengers, i.e., become a full-service B2C company. Second, it can become an original equipment manufacturer, selling its jets to other companies that offer mobility services (B2B option). Third, Lilium can choose a hybrid option, offering air mobility to end-users in certain markets while selling its jets to other air mobility service providers.

Join us as Professor Navid Mojir and Yann De Vries reflect on De Vries’ journey with Lilium and his experience of participating in an HBS case study. 

 

Navid Mojir is an assistant professor of business administration in the Marketing Unit at the Harvard Business School. He teaches Business Marketing and Sales in the MBA elective curriculum and Marketing Models in the Marketing PhD program. He also teaches in an Executive Education program on Sales and Distribution Channels.

Navid received his PhD in management from Yale School of Management, where he also received an M.Phil. and an MA. He holds an MBA from the University of Tehran, a B.Sc. in civil engineering, and a B.Sc. in applied mathematics.

Yann De Vries has 25+ years of global experience in the high-tech industry working in the Silicon Valley, Asia, Europe, and Latin America in various roles including operations, consulting, venture capital and corporate development.  He was the co-founder of Redpoint eVentures, an early-stage venture capital fund in Brazil, and a Partner at Atomico in London. He recently left Lilium after spending 5 years with the company, initially as the Series A lead investor at Atomico and then as VP of Corporate Development to take them public on NASDAQ in 2021. He has now started his own investment and advisory firm D5S and is based in Barcelona. He sits on the board of Zenlabs, a high-performance battery company based in the Silicon Valley. Yann holds an MSEE from the Swiss Federal Institute of Technology in Zurich (ETH) and an MBA from Harvard Business School.